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Why We're Crowdfunding

Don't invest unless you're prepared to lose all the money you invest. This is a high risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.


After almost a year careful planning, we’re ready to launch an equity crowdfunding campaign through Seedrs, one of the UK’s leading equity crowdfunding platforms. There are a number of reasons for this, and rather than explain to everyone individually, we thought we’d write a blog post describing our rationale, and briefly explaining the concept of crowdfunding in general.

If you haven't heard of crowdfunding, it means that we're giving our customers and the public an opportunity to purchase shares in Cycling Brands and share in our future success. We'll use the funds raised to accelerate the growth of Shutt Velo Rapide and Prendas Ciclismo, develop new sustainable products for the brands, as well recruiting new team members to promote the brands and support our customers.

So why have we taken this decision to go down the crowdfunding route?

To date, Cycling Brands has grown organically with most investment coming from friends and family. Looking ahead we would like to give our customers the opportunity to be part of our future and boost our growth. Sharing the ownership of our company with our customers would enable us to remain independent, and having genuine fans of our brands as shareholders opens us up to benefitting from their skills, experience and insights. We think it's a great way to bring our community closer to the company as they watch us grow and progress.

Why Seedrs?

Firstly, Seedrs needs no introduction. It is one of, if not the leading equity crowdfunding platform in Europe. It has a great track record and are very well respected in the industry. Secondly, it operates a secondary market that allows buyers and sellers to trade their shares in private companies. The market represents an opportunity for early investors in startups and other private companies to potentially realise liquidity before a formal exit opportunity, and is the only fully functioning early-stage equity secondary market in the UK.

How does the process work?

Step 1: Pre-registration

If you’re keen to be part of our journey, you can now pre-register on the Seedrs platform. This will give you exclusive access to the campaign, so you can be one of the first to invest. This is where we are now.

Step 2: Private live

Before our campaign goes live publicly, it will go live privately to our exclusive list of pre-registered Herd members. We’ll get in touch when the private campaign opens, so you can review it in full and take the opportunity to invest and be one of the first to come along the ride.

Step 3: Public live

Once our pre-registered Herd have had their chance to join the adventure, we will then offer any remaining shares to the wider public. Our campaign will be live on the Seedrs site for a limited period of time.

Step 4: Close

The campaign will close within 30 days, once we’ve reached our target and are no longer open to further investment. Everyone who has invested will have a 7 day cooling off period before share certificates are issued.

How do I pay for my investment?

If you are able to pay via debit or credit card, you can do so as part of the investment confirmation process. If you’re unable to pay via debit/credit card, you will need to make a deposit into your Seedrs account and then allocate the investment amount to Cycling Brands campaign.

Make sure you deposit and pay for your investment before the campaign closes, otherwise your investment will be cancelled and you won’t receive shares in the business.

How much can I invest?

You can invest from as little as £10 to £100k+. You can also choose whether you’d like your investment to be public or anonymous.

We'd love for you to get involved and join us on this crowdfunding journey. Click here to pre-register your interest in our campaign and we'll let you know once the campaign goes live. In the meantime, if you have any questions or would like more information, please email us here and we'll send over our investor deck.


Justin, David, Colin, James, Rufus and Dawn.


Not all shares will be eligible for the Secondary Market and, even if they are, the ability to buy and sell shares will depend on demand. It can be difficult to find a buyer or seller, and investors should not assume that an early exit will be available just because a secondary market exists.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. Seedrs or the fundraising business do not make investment recommendations to you and any investment decision should be made on the basis of the full campaign. No communications about any campaigns on Seedrs you receive from Seedrs or the fundraising business, through email or any other medium, should be construed as an investment recommendation.

This blog has been approved as a financial promotion by Seedrs Limited on 30/10/2023 and is sent by Cycling Brands Ltd.

Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW.

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